Posts By
Jenn Gouveia
Jenn is a Southern California native who studied at the University of California, Riverside. She owns a small business with her husband, where she cultivated her passion for both marketing and writing. She is also the Marketing Coordinator for the California offices of the Eide Bailly LLP accounting firm. Outside of work, Jenn enjoys reading, all things fitness, and hanging out with her three-legged dog.
Target Market vs. Buyer Persona As a marketer, you are probably familiar with the concept of a target market: focusing your efforts towards a subgroup of people. When using target markets, your marketing is focused towards this group, but in a generalized way. An example of a target market would…
Read More
The COVID-19 pandemic has pushed fast-forward on the speed and frequency in which we digitally communicate. In this new virtual workplace, our daily routine is saturated with communication: emails, Zoom meetings, instant messages, phone calls, remote conferences, and digital happy hours. While the benefits of fast and easy communication are abundant,…
Read More
The responsibilities of a marketer often vary based on the size of your organization as well as your firm’s specific definition of the term marketing. It is not unheard of for marketing to be considered a catch-all category that covers anything from communications, advertising, and client relations, to the more…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.