What is SEO? Search Engine Optimization (SEO) is one of the most important aspects of digital marketing. SEO is the process of improving your site to increase its visibility when people use a search engine like Google, and it’s getting more important every day in this digital age. SEO may…Read More
Marketers have a lot on their plate: campaigns, eblasts, social media, websites, and more. These are all pivotal duties for our firms, but unfortunately some of the less-tangible aspects of our jobs fall to wayside for the more tangible tasks. Company culture is often hard to define. Some might even…Read More
When designing a website, there are many things marketers have to consider: the layout, all necessary pages, easy contact options, etc. One of these important items is how easy it is for a potential client to find their way to the information they’re seeking. But have you ever stopped to…Read More
Listen up! As technology continues to advance, marketers have to keep a keen eye on emerging trends that may affect how they do their jobs. One of those trends that has been working its way into the average person’s life is voice search. Voice search is the use of voice…Read More
Every issue we share articles with AAM readers that explore our monthly topic. This month’s articles relate to video. Many marketers can feel overwhelmed when they think about incorporating video into their marketing strategy. These articles take the movie magic out of video production and address your biggest concerns when…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Dan Hood, Accounting Today
The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today