Posts By
Jake Fugett

SEO: Where to Start|

SEO: Where to Start

By Jake Fugett / April 19, 2022

What is SEO? Search Engine Optimization (SEO) is one of the most important aspects of digital marketing. SEO is the process of improving your site to increase its visibility when people use a search engine like Google, and it’s getting more important every day in this digital age. SEO may…

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Marketing Strategy

Articles of Interest: Marketing and Firm Culture

By Jake Fugett / February 18, 2022

Marketers have a lot on their plate: campaigns, eblasts, social media, websites, and more. These are all pivotal duties for our firms, but unfortunately some of the less-tangible aspects of our jobs fall to wayside for the more tangible tasks. Company culture is often hard to define. Some might even…

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Recruit Through Your Website|

How to Make Your Website a Recruiting Powerhouse

By Jake Fugett / November 18, 2021

When designing a website, there are many things marketers have to consider: the layout, all necessary pages, easy contact options, etc. One of these important items is how easy it is for a potential client to find their way to the information they’re seeking. But have you ever stopped to…

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What is voice search|

Alexa, What is Voice Search?

By Jake Fugett / October 18, 2021

Listen up! As technology continues to advance, marketers have to keep a keen eye on emerging trends that may affect how they do their jobs. One of those trends that has been working its way into the average person’s life is voice search. Voice search is the use of voice…

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incorporating video in marketing strategies|

Tips for Incorporating Video Into Your Marketing Strategy

By Jake Fugett / September 22, 2021

Every issue we share articles with AAM readers that explore our monthly topic. This month’s articles relate to video. Many marketers can feel overwhelmed when they think about incorporating video into their marketing strategy. These articles take the movie magic out of video production and address your biggest concerns when…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.