Posts By
Jaimi Koechel

Jaimi Koechel leads the Firm’s Marketing Department in all marketing efforts including branding, public relations, social media, special events, advertising, collateral, newsletters, the website, proposals and the planning and implementation of the Firm’s strategic and niche marketing plans. Before joining Henry+Horne, Jaimi was the Marketing Events Coordinator for a well-known accounting firm in Madison, Wisconsin where she managed all seminars and events held by the parent company as well as its affiliate entities. Jaimi graduated from Arizona State University – West with a Bachelor of Applied Science Degree with an emphasis in Communication. She received her Associate of Applied Science Degree in Marketing from Madison Area Technical College. Jaimi is an active member of the Association for Accounting Marketing (AAM) and is a committee member of the AAM Minute newsletter. She also received the Firm’s first AAM-MAA Award. The Firm has gone on to receive a total of nine AAM-MAA Awards under her leadership for a number of achievements including a social media campaign, rebranding, creating and launching a new website, content marketing, advertising, niche building, publications, blogs and featured articles. Jaimi was also nominated in 2011 for AAM’s Marketer of the Year award. When she’s not working, you can find Jaimi spending time with her husband and son and working out. She likes to travel and hopes to visit various European countries and Australia.

Plant Growing in Concrete to Display Business Development Firm Culture

Transitioning to Business Development: How Does Culture Play a Role?

By Jaimi Koechel / April 28, 2020

Are you a marketing professional who has been tasked with overseeing business development? Well, that happened to me. One year ago, I was asked by my managing partner to develop a business development culture at my firm. In the 14 years I’ve been here, we haven’t pursued business development and…

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Accounting Marketing Professional Evolution | Text blocks representing Transformation

Evolution of the Accounting Marketing Professional

By Jaimi Koechel / November 13, 2019

I have been an accounting marketing professional for many years and I have seen the evolution of the marketing role evolve into what it is today. I remember beginning my career right out of college and the focus centered around brochures, events, and making everything visually look presentable. There was…

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Marketing Budgets - CPA Firm Marketing

Planning Your Budget

By Jaimi Koechel / January 30, 2019

AAM Minute: Best Practices By Jaimi Koechel, Henry+Horne   Planning the annual marketing budget can be daunting for marketers, but it is a necessary numbers task. It’s important to have a marketing budget to make sure you are staying on target with your investments. It can assist your marketing plan…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.