Posts By
Irma Zaldivar

I have 16 years of experience in all aspects of marketing and business development and have been in the accounting marketing industry since June 2015. I worked at a very small accounting firm prior to joining BDO. I am passionate about marketing strategy. To know that I can play a role in a business' overall game plan for reaching potential buyers and turning them into customers is a very gratifying feeling. Currently, as a digital marketing manager, I am responsible for leading all new campaign requests from start to finish. For the past two years I've been the co-chair of the Association of Accounting Marketing (AAM) monthly newsletter, the AAM Minute. I've been involved with AAM since I started my career in accounting marketing five years ago and it's provided me a lot of great ideas to bring back to my team.

Changing the way we communicate|

How COVID is Changing the Way We Communicate

By Irma Zaldivar / October 26, 2020

When COVID-19 became a pandemic, the way we communicate changed overnight. We had to alter the majority of our interactions with other people, which as a result increased our online methods of communication. Because of this, we had to be willing to adapt to this new normal, which meant being…

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Consulting and Advisory Services: The Next Generation

Consulting and Advisory Services: The Next Generation

By Irma Zaldivar / August 14, 2019

Business owners are savvier than ever before. They are not going to hire anybody who claims to be a consultant in the accounting industry without seeing the value behind what they offer.  People that work at accounting firms can no longer just rely on basic bookkeeping and accounting services. Now…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.