Posts By
Irma Zaldivar
I have 16 years of experience in all aspects of marketing and business development and have been in the accounting marketing industry since June 2015. I worked at a very small accounting firm prior to joining BDO. I am passionate about marketing strategy. To know that I can play a role in a business' overall game plan for reaching potential buyers and turning them into customers is a very gratifying feeling. Currently, as a digital marketing manager, I am responsible for leading all new campaign requests from start to finish. For the past two years I've been the co-chair of the Association of Accounting Marketing (AAM) monthly newsletter, the AAM Minute. I've been involved with AAM since I started my career in accounting marketing five years ago and it's provided me a lot of great ideas to bring back to my team.
When COVID-19 became a pandemic, the way we communicate changed overnight. We had to alter the majority of our interactions with other people, which as a result increased our online methods of communication. Because of this, we had to be willing to adapt to this new normal, which meant being…
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Business owners are savvier than ever before. They are not going to hire anybody who claims to be a consultant in the accounting industry without seeing the value behind what they offer. People that work at accounting firms can no longer just rely on basic bookkeeping and accounting services. Now…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
What a Business Development Executive Does
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.