Posts By
Graeme Gordon

Important Leadership Decisions why Include Marketing

Why You Need to Include Marketing in Important Leadership Decisions

By Graeme Gordon / October 9, 2019

Typically accounting firm leaders wish to please as many ‘stakeholders’ as possible when running their firm.  When making important leadership decisions that affect their firm, she or he should engage with all key departments within her or his accounting firm.  This does not just include the services lines of Audit,…

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Transitioning Accountant Consultant

Transitioning from Accountant to Consultant – What Accountants Need to Know

By Graeme Gordon / July 10, 2019

If you’re being asked if transitioning your career from an accountant to consultant is something you would like to do, you’re already a consultant and a strong one at that.  The experiences you’ve gained through numerous busy seasons, interactions with clients, and working with senior and junior colleagues provided you…

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accounting firm innovation

The key is C

By Graeme Gordon / July 18, 2018

In the UK we now have a Supreme Court like the US court, albeit a particularly British version. Historically, the ultimate legal body was the Court of Appeals, made up of the judiciary’s Law Lords. In the sixties one of the key Law Lords, Lord Denning, was often appointed to…

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CPA Firm Business Development

Alternative success, not alternative facts!

By Graeme Gordon / December 13, 2017

Græme Gordon – Executive Director, Praxity We live, I am told, in a “post-truth” world where “alternative facts” are currency and two plus two can make whatever you want if you go through the likes of Panama. It may surprise you to know that I think this is good news…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.