Posts By
Geoff Jones

Geoff Jones is the Manager, Ad Sales Marketing for the Association of International Certified Professional Accountants.

An image of a social media management software platform|An image of a social media management software platform

TechNOWlogy – The Benefits of Social Media Management Software

By Geoff Jones / April 28, 2022

Social media is an essential part of a comprehensive marketing strategy these days. But keeping up with posting messages to multiple platforms and collecting analytical data that shows how Facebook, Twitter and LinkedIn really help a firm is a challenge. Maximizing the brand development potential of social media requires constant…

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Virtual Collaboration Tools|

Virtual Collaboration Tools in a Remote World – TechNOWlogy

By Geoff Jones / June 21, 2021

Back in the good old days of in-person team meetings, whiteboards and sticky notes played a significant role in brainstorming and strategy. These visual collaboration components are missing from most virtual meetings, but it doesn’t have to be that way. Online whiteboards and digital sticky notes allow teams to collaborate…

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Illustration of People Using Email Signatures to Amplify Branding

Using Email Signatures to Amplify Branding

By Geoff Jones / March 9, 2021

By using email signatures to amplify branding, accounting firms can extend social media reach, build trust and maximize marketing efforts. This low-cost solution can help highlight service offerings and maximize marketing campaigns and promotions. However, ensuring everyone in an organization has the same email signature can be frustrating. Using Email…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.