Posts By
Gale Crosley

Gale Crosley, CPA, consults with accounting firms on revenue growth. She was awarded the Advisory Board Hall of Fame, has been selected one of the Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST Annual Survey of Firms for 15 years, and is one of the Top 100 Most Influential People in Accounting by Accounting Today for 14 years. Gale is an honors accounting graduate from the University of Akron, Ohio, winner of the Simonetti Distinguished Business Alumni Award, and is an Editorial Advisor for the Journal of Accountancy. She can be reached at [email protected].

Qualify a Lead|

It Takes Money, Access, and Pain to Qualify a Lead

By Gale Crosley / August 18, 2021

Unconscionable sums of money are squandered every year by CPA firms chasing down unqualified leads. Unfocused lead qualification is costly, and it isn’t pretty. Developing and closing an opportunity is difficult, even in the best of times. The added challenge of today’s highly competitive (and slightly skittish) marketplace underscores the…

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