Eric R. Elmore is the marketing and brand manager for Drucker & Scaccetti, a tax-focused accounting firm, in Philadelphia. He has more than 20 years of experience working with professional service firms helping them communicate to the world who they are, what they do and why it is of value to targeted audiences.
Like many other professions, accounting is experiencing a talent shortage. Fewer university students are pursuing accounting degrees, fewer accountants are pursuing CPA licensure and more experienced professionals are leaving the job market or changing careers. This means we are all pulling from a shrinking pool of professionals who now have…Read More
Recruiting in the accounting profession is more competitive than ever. The market is tough, and we are all looking for a silver bullet to help our efforts. Incorporating video into your recruiting efforts may not be the end-all answer, but it sure can make you stand out from your competitors…Read More
Some accounting firms have teams that think about strategy constantly; and all their strategic plans are linked, meaning the marketing strategy must align with the overall strategy and goals of the firm. Conversely, smaller firms may not have these teams. High-level strategy sessions occur less frequently at firms with a…Read More
Ten years ago, my firm changed its strategic approach to marketing. The partners wanted to become cutting-edge inbound marketers and fill the internet with our insightful and informative blog content. This, however, meant someone had to do the writing – and therein was the dilemma. With billable hours (the nemesis…Read More
I’m a golfer, and I love watching game improvement videos on YouTube and Instagram. Two of my favorites are Mr. Short Game, with 262,000 subscribers on YouTube, and Manolo Teaches Golf, with 631,000 followers on Instagram. With nearly a million followers between them, golf product companies have taken notice and…Read More
In 1889, when Thomas Edison and George Eastman created the film for the Kinetograph, the forerunner to the movie camera, little did they know the impact video would have on world culture and business. Motion picture pioneers Walt Disney, Warner Brothers, and MGM Studios quickly capitalized on the medium of…Read More
Over the last 16 months, CPA firms have had a front-row seat as witnesses of the unstable economy. Small businesses took the brunt of the pandemic head on with Yelp reporting that 60% of businesses permanently closed in 2020. So what is it that allowed the other 40% to stay…Read More
The challenges of developing and executing marketing plans are many and wide-ranging. For marketing managers who work at smaller firms—usually as a one-person department—the effort is a constant battle of choosing what is achievable versus what is best for the firm. Marketing managers at smaller firms are often given little…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.