Emily manages Sweeney Conrad’s marketing department and is the lead on all brand strategy both internally and externally. She handles all marketing activities for the firm including planning, client outreach, content management, website, recruiting, and social media. Prior to Sweeney Conrad, Emily ran her own boutique PR/Marketing firm specializing in the restaurants and non-profits. She serves as the Chair of the Association of Accounting Marketing’s monthly newsletter, the AAM Minute, and is on the Marketing/Business Development Team for Allinial Global.
As marketers, we handcraft our messages. We need to know our audience, their pain points, their goals, and what is important to them. But when it comes to communication within our own firms, it’s easy to forget that our colleagues are their own audience. We’re usually working too fast or…Read More
Bringing in new business. It’s a huge, and often mystical, part of an accounting marketer’s job. When you’ve been tasked with creating (and managing) a good prospect list, it can be challenging to know where to start and who to add. One of the most important things about having a…Read More
When you are starting out in the accounting marketing profession, figuring out ways to drive new business at your firm can be tricky. Finding ways to contact and nurture cold prospects is daunting. Instead, cross-selling is an often underutilized strategy that can bring in revenue and help you effectively hit…Read More
So you are ready to leap into the world of Google Ads? It can certainly be an exciting and yet overwhelming endeavor. For this Beginner’s Guide article, I have outlined some tips and tricks for creating and optimizing a Google Ad campaign. Step One: Lay the Groundwork Start with conversations.…Read More
In the midst of the COVID-19 pandemic, news is changing faster than we can move from one set of “work at home” pajamas to the next. As marketers, many of us are tasked with coming up with a strategy to keep our clients informed, and positioning our firms as resources…Read More
For many marketers, we are not only tasked with communicating to our clients and our community, but we are also leading the charge in keeping our employees informed and engaged during this time of working remotely. From virtual happy hours to fun videos, here is what some of our fellow…Read More
When your partners think of employee engagement, they may think about fun activities during busy season or HR-related perks. When the focus is on the billable hour, sometimes engagement can seem like fluff, the extra stuff that is not that important. In reality, that could not be further from the…Read More
Busy season survival kits, end of year parties, ice cream days and company barbeques… creating employee engagement strategies can be a lot of fun. It’s a chance for marketers to use their creativity and break up the monotony of desk work for their teams. However, employee engagement goes far beyond…Read More
The AAM Summit in June 2019 was packed with useful information, opportunities to make connections, and plenty to learn from experts and our peers. Last month the AAM Minute reached out to attendees to get their thoughts on the best takeaways, what they learned, and what they will be taking…Read More
AAM Minute: Topic at Hand By Emily Taibl, Sweeney Conrad, PS It is that time of year. For many accounting marketers, this is the time when we take a look at which of the current year’s marketing efforts have been effective and where we feel we should allocate our marketing…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.