David is the chief marketing officer at Vertical IQ, a Raleigh-based Industry Intelligence firm that helps thousands of professionals who advise small and medium-sized businesses (SMBs). He has over 25 years of experience with building early-stage companies through marketing strategy and execution.
As an accounting marketer, you have a challenging task before you. Odds are you are being asked to do more with less while still ensuring your firm is differentiating itself from the competition. You’re also charged with quantifiably measuring your ROI success while you simultaneously work to build respect and…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.