Dana Bottorff is a Principal at Anadon Marketing/Communications. She helps CPA firms and professional services companies create a distinctive voice in the marketplace with marketing messaging that conveys a unique brand.
Competition for talent was fierce among accounting and advisory firms even before the phenomenon known as the Great Resignation, with college accounting school graduates choosing careers in other industries and young accountants leaving public firms in search of better work/life balance. While accounting and advisory firms have accelerated their adoption…Read More
Six months into the COVID-19 crisis, we can run video conference meetings in our sleep, and social media has taken on greater importance than ever before in our business development efforts. But have we really mastered the nuances of the virtual world and maximized its potential to move the dial…Read More
The role of culture is central to a successful merger. Leaders from firms large and small agree it is one of the few things that can stop a deal in its tracks. Culture becomes the common touchstone of managing partners when exploring a possible merger. However, values can be tough…Read More
“Strength lies in differences, not in similarities,” according to Stephen R. Covey, author of The 7 Habits of Highly Effective People. For accounting and advisory firms, these words define a path to growth and success that many are traveling. As firms reach out to connect with more diverse client groups,…Read More
As CPA firms increasingly shift their focus to advisory services, the leadership teams that will usher them into the future are expanding the range of skills and experience at the partnership level, including bringing marketers into their partner groups. Performance Metrics For non-CPA partners like marketers, the billable hour performance…Read More
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Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.