Craig Browning is a past president of the Association for Accounting Marketing (AAM) and the director of marketing and personnel for KWC Certified Public Accountants headquartered in Alexandria, Virginia. Craig has been involved with AAM since 2006. During this time he has served as the initial chair of the Finance Committee and then as an advisor. He also has served as the board liaison to the Publications Committee and project lead for AAM's Social Media Toolkit project with the AICPA. Craig serves as a JA volunteer instructor in his (remote) home of Lexington, KY and won JA Volunteer of Year in that region for 2015 (while living in the DC Metro area). He is also a member of the Alexandria Chamber of Commerce Communications Committee.
Over the past month AAM has hosted a series of TalkAbouts to help you navigate the new . dot cpa domain. We talked to a group of subject matter experts about branding, different types of web properties and SEO, as well as provided case studies with two different firms who…Read More
Top-level, restricted domains (TLDs) such as .edu and .gov have become a way for industries and the organizations they comprise to further their brand identity. It’s one of the many reasons the AICPA pursued the rights to the .CPA domain and launched it exclusively to the CPA profession in the…Read More
Craig Browning – Director of Marketing and Personnel, KWC CPAs “My spirit never walked beyond our counting-house–mark me!–in life my spirit never roved beyond the narrow limits of our money-changing hole; and weary journeys lie before me!” –Jacob Marley in A Christmas Carol by Charles Dickens In what has become…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.