It’s busy season in your firm, and a lot of heads are down and deep into the work. Business development executives often feel like their efforts either slow to a crawl or come to a complete stop when the subject matter experts (SMEs) are getting client work done. However, now…Read More
What went wrong? Anyone in sales has experienced this at least once. The proposal presentation to a prospective client went flawlessly, there were many nods of understanding, and the prospective client said they would make their decision in a couple of days. Then the news arrives later that week: they…Read More
If you’ve attended any accounting industry-related conference over the past few years, you’ve heard that firms must provide more advisory services to remain viable and to secure a long-term future. Despite receiving the message time and time again, many firms are not making the shift. The reason? Firms don’t know…Read More
AAM Minute: Business Development News By Christine Nietzke, founder, Rainfall Consulting For many firms, the fourth quarter means budgeting and planning for the upcoming year. Budgets for marketing are often calculated based on a percentage of total revenue for the firm or what was done in the previous year.…Read More
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Strategic Planning for the Future, Observations, and Advice
with Dan Hood, Accounting Today
The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today