Posts By
Christine Nelson

Transitioning Accountant Consultant

Your AI Ally: The New Road to Relationship Selling

By Christine Nelson / May 1, 2019

This might hurt a little. Artificial intelligence is evolving to serve up new potential clients faster than humans. Consider the search tools already within social media or the advancements happening in CRM solutions. As long as the firm is very clear on target client pains, interests and desires, then marketing…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.