Christine M. Hollinden, CPSM, founder and principal of Hollinden | marketers + strategists, is passionate about helping professional services firms distinguish themselves from the pack. Her forward-thinking approach has earned her industry recognition as evidenced by the firm’s nationwide client base. Her competitive spirit has helped hundreds of firms build brands, create niche practices, and expand their practices. In her spare time, you will find Christine playing golf, cooking a gourmet dinner for friends, or leading the Houston Chapter of Chaîne des Rôtisseurs, the oldest wine and food society in the world.
Today’s Labor Market Today’s labor environment is extremely fluid, and not in a good way. The U.S. has experienced record high resignations; in fact, resignations hit an all-time high in November 2021 with more than 4.5 million employees quitting their jobs – and most without a fallback plan. To exacerbate…Read More
The ever-changing business environment brings forth new technologies and consumer demands, forcing firms to shift their offerings to meet both the spoken and unspoken needs of their clientele. Firms must take a comprehensive look at how their clients are doing business, while also assessing the challenges they face in order…Read More
COVID-19 has not only interrupted the business environment and deadlines, but also the approach most firms have successfully utilized to gain new business. Throughout all the changes we have all experienced, leadership’s role in the business development process has also changed. Below are some insights we have gathered from partners…Read More
Does your firm want to successfully attract and retain clients? If the firm is having trouble connecting with them, it may be because you have not taken age into consideration. Looking from a generational perspective allows firms to better appreciate how clients feel and how they want to be communicated…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.