Posts By
Christina Camara
Christina Camara is the managing editor of INSIDE Public Accounting, which publishes two award-winning publications: the IPA newsletter and the annual IPA National Benchmarking Report, along with in-depth reports focused on IT, HR, and firm administration.
Accounting firms broadly support the need for a more diverse, equitable and inclusive workforce, but making real progress takes an understanding of the complexities involved, a sustained commitment and the tools to get started and keep the momentum going. The stakes are higher than ever. Staffing is always at the…
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What strategies and tactics do you apply to business development? In any business process, it’s easy to get mechanical. It’s time to get out of that rut and think about growing your business with client experience (CX)-focused development opportunities. Efforts can fail when we lack authenticity, ignore the emotional reasons…
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Where can you make an impact with website revisions? When visitors land on your website, is there something they can see that sets you apart from other firms they may be considering? Or, could you swap out your logo for someone else’s, and it wouldn’t make a difference? We covered…
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If you want to excel in niche marketing, listen up. Three notable accounting marketers stand united when it comes to revealing the most important component to niche marketing success – don’t dabble. “If you don’t jump into the industry with both feet you’re never going to be able to service…
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Every accounting firm has its own formula for getting ahead but reaching the very pinnacle of this highly competitive profession requires certain key characteristics and attributes. With two decades of naming ‘Best of the Best’ accounting firms, IPA Publisher Mike Platt is armed with data that tells the story of…
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Accounting firms can’t be successful unless their client businesses have success, and no one can tell that story better than the clients themselves. A Madison, Wis.-based firm has found a way to showcase these client successes through videos. The architects of the “Measurable Results” campaign recently shared the lessons they…
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After asking nearly 2,000 accounting firm employees to describe the culture at their workplaces, a few generalizations emerged: partners view their culture more positively than most everyone else; respondents expressed low opinions about firm agility; and as firms grew, staff engagement decreased. These were some of the findings from INSIDE…
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The global COVID-19 tragedy has created a unanimous response from accounting firms: help client businesses – and fast. It’s an environment in which marketers can shine, said Plante Moran CMO Jeff Antaya and Armanino CMO Lori Colvin. Antaya and Colvin, who both led their firms’ marketing efforts through the 2008…
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Many CPA firm marketers find writing intimidating, but Dana Bottorff has some ideas on lowering the pressure, elevating your content, and creating authenticity to give your firm a distinctive voice in the marketplace. It means writing with authenticity. In an Oct. 30 AAM High! webinar, Bottorff, founder of Anadon Marketing/Communications…
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You already know that a good content strategy can differentiate your firm from the competition. But, for accounting marketers, producing quality accounting content, on a regular basis and then maximizing their efforts can lead to more than a few “Grade A” headaches. Producing quality accounting content a big job, but…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.