Christian Moises APR is a digital marketing advisor for Inovautus Consulting. He previously served as practice growth specialist for Ericksen Krentel CPAs and Consultants in New Orleans, where he was a one-man shop doing it all. He spent the first 10 years of his career in journalism, serving as an editor with New Orleans CityBusiness, the business journal of New Orleans, before transitioning to marketing and communications, with stops in death care communications, community hospital public relations and marketing/communications for an AM 200 regional law firm. Christian earned his bachelor’s degree in journalism from Louisiana Tech University.
Has your firm developed a client feedback program? Fundamentally, client experience (CX) programs help build a deeper connection between your employees and your clientele. Forming a CX program helps provide further insight into your services’ potential shortfalls, helps you better understand your client’s needs, and ultimately improves your client experience…Read More
Whether you already have a seat at the table or are working to find one, marketing, communications and business development professionals have the opportunity to embrace and effect change concerning diversity, equity and inclusion (DEI). It seems we’re always in meetings: weekly planning meetings, one-on-one sessions with industry or service…Read More
At the 2020 Emerge conference, Christian Moises presented on “Creating an Adaptable Crisis Communication Process.” Below in a summary of his presentation. The recordings for the 2020 Emerge Virtual Conference are now available for purchase in the AAM Store. Click here to purchase and access this valuable training to grow…Read More
While women make up nearly half of all professional staff in accounting/finance functions of CPA firms in the U.S., their ascent to partner level still lags behind that of their male counterparts. Diversity, equity, and inclusion initiatives in CPA firms focus on the advancement of women, but also extend beyond…Read More
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How has COVID-19 changed you as an accounting marketer?” Here’s what members had to say… COVID-19 has amplified the need for marketing as firms pivot to…Read More
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How do you candidly and compassionately communicate fee increases/extra billings after a crisis?” Here’s what members had to say… Your value, especially in a crisis, is…Read More
Update: Since we initially reported this story, the AICPA and CPA.com website regarding the new domain extension has updated the registration start date to September 1, 2020, from July 1, 2020. We’ll continue to monitor as more information becomes available. Now, the .cpa domain extension registration rush of 2020 is…Read More
Whether it’s creating and executing internal or external communications, advising clients on the COVID-19 topic of the day, finding new ways to market your services, catching up on long-range planning or projects you’ve been doing, assisting in office-related admin duties such as remote meetings, stuffing envelopes and even sanitizing, our…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Dan Hood, Accounting Today
The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today