Posts By
Christian Moises

Christian Moises APR is a digital marketing advisor for Inovautus Consulting. He previously served as practice growth specialist for Ericksen Krentel CPAs and Consultants in New Orleans, where he was a one-man shop doing it all. He spent the first 10 years of his career in journalism, serving as an editor with New Orleans CityBusiness, the business journal of New Orleans, before transitioning to marketing and communications, with stops in death care communications, community hospital public relations and marketing/communications for an AM 200 regional law firm. Christian earned his bachelor’s degree in journalism from Louisiana Tech University.

Illustration of a person developing a client experience strategy|Illustration of a person developing a client experience strategy

What is your most successful client experience (CX) strategy?

By Christian Moises / June 22, 2021

Has your firm developed a client feedback program? Fundamentally, client experience (CX) programs help build a deeper connection between your employees and your clientele. Forming a CX program helps provide further insight into your services’ potential shortfalls, helps you better understand your client’s needs, and ultimately improves your client experience…

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Employees putting their hands in a circle having DEI conversations|Employees putting their hands in a circle having DEI conversations

Navigating DEI Conversations: Communication, Acknowledgement and Listening Goes a Long Way

By Christian Moises / September 24, 2020

Whether you already have a seat at the table or are working to find one, marketing, communications and business development professionals have the opportunity to embrace and effect change concerning diversity, equity and inclusion (DEI). It seems we’re always in meetings: weekly planning meetings, one-on-one sessions with industry or service…

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Accounting Marketer developing a crisis communication strategy|Accounting Marketer developing a crisis communication strategy

Creating a Crisis Communication Strategy

By Christian Moises / September 22, 2020

At the 2020 Emerge conference, Christian Moises presented on “Creating an Adaptable Crisis Communication Process.” Below in a summary of his presentation. The recordings for the 2020 Emerge Virtual Conference are now available for purchase in the AAM Store. Click here to purchase and access this valuable training to grow…

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differnet people to show dicersity

Firms Look Holistically at Diversity, Equity and Inclusion

By Christian Moises / August 6, 2020

While women make up nearly half of all professional staff in accounting/finance functions of CPA firms in the U.S., their ascent to partner level still lags behind that of their male counterparts. Diversity, equity, and inclusion initiatives in CPA firms focus on the advancement of women, but also extend beyond…

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Person crossing out plans a and b

How has COVID-19 Changed You as an Accounting Marketer?

By Christian Moises / June 30, 2020

Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How has COVID-19 changed you as an accounting marketer?” Here’s what members had to say… COVID-19 has amplified the need for marketing as firms pivot to…

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An accountant that is about to communicate fee increases to a client|An accountant that is about to communicate fee increases to a client

How Do You Candidly and Compassionately Communicate Fee Increases/Extra Billings After a Crisis?

By Christian Moises / June 25, 2020

Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How do you candidly and compassionately communicate fee increases/extra billings after a crisis?” Here’s what members had to say… Your value, especially in a crisis, is…

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.cpa domain extension being searched on Google|.cpa domain extension being searched on Google

.cpa Domain Extension Coming September 1

By Christian Moises / June 18, 2020

Update: Since we initially reported this story, the AICPA and CPA.com website regarding the new domain extension has updated the registration start date to September 1, 2020, from July 1, 2020. We’ll continue to monitor as more information becomes available. Now, the .cpa domain extension registration rush of 2020 is…

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accounting marketing professional remotely communicating COVID-19 tips with their team|accounting marketing professional remotely communicating COVID-19 tips with their team

Measuring Up: How Accounting Marketers are Navigating COVID-19

By Christian Moises / March 24, 2020

Whether it’s creating and executing internal or external communications, advising clients on the COVID-19 topic of the day, finding new ways to market your services, catching up on long-range planning or projects you’ve been doing, assisting in office-related admin duties such as remote meetings, stuffing envelopes and even sanitizing, our…

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.