Posts By
Cheryl Bascomb

Cheryl Bascomb is the Director of Marketing and Business Development for BerryDunn, the largest independent CPA and consulting firm in Northern New England. She brings over 30 years of wide-ranging marketing experience to the 350 professionals at BerryDunn. She has worked in catalog and retail forecasting at L.L. Bean, Marketing Finance and direct-to- consumer products at UNUM Life Insurance Company, and cut her teeth as an Admissions Officer at Dartmouth College. Cheryl lives with her husband in Maine, has two adult children and enjoys outdoor activities and virtually all sports.

Building the Marketing Stack: Lay the Foundation with Good Software Tools

By Cheryl Bascomb / April 25, 2018

By: Cheryl Bascomb    Marketing and technology are converging. And that’s a good thing. What used to be a series of disconnected tools and software is now an integrated and often cloud-based marketing toolbox or “stack” (add hyperlink to the earlier AAM blog post) that allows us as marketers to…

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Featured: Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today