Posts By
Caren Rodriguez

With more than fifteen years’ experience in strategic marketing and communications, Caren is an experienced Marketing Director with a history of leading marketing and growth strategies in professional service firms and among their professionals. As Director of Marketing at DMJ & Co., PLLC for more than ten years, Caren manages firm-wide marketing and business development initiatives that span three office locations across North Carolina. Her responsibilities include communications, public relations, brand development, strategic partnerships, marketing strategy, and digital media efforts. In 2014, Caren was elected to the Association for Accounting Marketing’s Board of Directors where she is currently serving on the executive committee in the role of Secretary. She has been awarded the Triad Business Journal’s 40 Under 40 Award and is a graduate of Leadership North Carolina. Caren earned her degree in Communications from North Carolina State University.

blockchain and business development - a conversation - image of business people shaking hands

Blockchain and Business Development – A Conversation

By Caren Rodriguez / June 19, 2019

Blockchain and Business Development – The conversation you should be having Technology is accelerating faster than ever. Blockchain is an emerging technology that will have a profound effect on the accounting profession. But, is blockchain on the radar of our clients and prospects? Are we prepared to address it in…

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CPA Firm Business Development

An Exercise in Reflection – A Closer Look at LinkedIn Personas

By Caren Rodriguez / February 28, 2018

By: Caren Rodriguez Recently I was invited to speak to an audience of industry financial professionals on the topic of “social media.” No small task for a subject that immense. Thankfully, the organizers granted mercy upon me and we were able to narrow the social media topic down to one…

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Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.