Brian Swanson is a Partner of FlashPoint Marketing, an accounting marketing firm that provides inbound marketing consulting including SEO as well as assistance with traditional lead generation programs. He joined the company in 2008 to manage the digital marketing programs. He has over 18 years of experience in marketing and business development for the accounting profession. Through his deep understanding of the marketing, business development and accounting disciplines, Brian offers a unique perspective and practical approach on firm growth. Combining practical knowledge with his technical understanding of digital marketing programs, Brian is able to offer clients a powerful portfolio of marketing programs focused on building brand awareness, market penetration and new business opportunities. Previously, Brian worked as the Director of Marketing & Business Development for a regional CPA firm in South Florida and as the Audit Quality Growth Manager at KPMG. Brian obtained a Bachelor of Arts degree from Northeastern Illinois University and has a Master of Business Administration in Finance from Benedictine University. He is a national speaker on SEO, content development, and inbound marketing for CPA and accounting firms. In 2010, he became the first accounting marketing professional to earn certification in Search Engine Marketing and Advanced Search Engine Optimization from the Search Engine Professionals Organization (SEMPO). Brian is also a National Board Member of the Association of Accounting Marketing.
Once your firm receives a website inquiry, how long does it take for someone to follow up? If your answer is more than a few hours, it is very possible you are missing out on opportunities! With the spectrum of distractions that can derail the lead process, it is surprising…Read More
At a recent presentation I gave at the Association for Accounting Marketing (AAM) Minnesota chapter, I was asked a very interesting question that I am sure others have considered. How do I evaluate my SEO provider? This is a great question because in SEO things are always changing and it…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.