Posts By
Becca Davis

Develop a Sales Culture

4 Key Steps to Develop a Sales Culture

By Becca Davis / June 28, 2019

The accounting industry is changing, with higher importance and a greater sense of urgency being placed on selling consulting services. For some, these services are easy to sell. But for others, it’s a big unknown. How do they identify opportunities? How do they talk to a client or prospect about…

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Marketing Planning

2019 Marketing Trends: What’s Hot Outside of the Accounting Industry

By Becca Davis / February 6, 2019

Becca Davis, Rea & Associates I’ve been nestled inside the cozy little bubble of accounting marketing for almost 14 years. Thanks to resources like AAM, I feel like I have a pretty good handle on the hot trends in our industry. But I think it’s also valuable to check out…

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business development accountants

Find Your Strengths

By Becca Davis / May 2, 2018

By: Becca Davis   AAM president Laura Snyder recently wrote about playing to your strengths, and how doing so yields better performance and higher job satisfaction. This inspired me to share my own experiences with this concept. A few years ago, my team experienced a lot of change – there…

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CPA Firm Business Development

Improve Communications to Drive Growth

By Becca Davis / October 18, 2017

By Becca Davis | director of practice growth | Rea & Associates, Inc. | [email protected] |   As marketers, we’re all well aware of the ways to drive revenue and growth to our firms. But as you spend your days feverishly getting your message out to the right audience, at…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.