The accounting industry is changing, with higher importance and a greater sense of urgency being placed on selling consulting services. For some, these services are easy to sell. But for others, it’s a big unknown. How do they identify opportunities? How do they talk to a client or prospect about…Read More
Becca Davis, Rea & Associates I’ve been nestled inside the cozy little bubble of accounting marketing for almost 14 years. Thanks to resources like AAM, I feel like I have a pretty good handle on the hot trends in our industry. But I think it’s also valuable to check out…Read More
By: Becca Davis AAM president Laura Snyder recently wrote about playing to your strengths, and how doing so yields better performance and higher job satisfaction. This inspired me to share my own experiences with this concept. A few years ago, my team experienced a lot of change – there…Read More
By Becca Davis | director of practice growth | Rea & Associates, Inc. | firstname.lastname@example.org | As marketers, we’re all well aware of the ways to drive revenue and growth to our firms. But as you spend your days feverishly getting your message out to the right audience, at…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.