Association for Accounting Marketing Announces 2022 Individual Marketing Achievement Award Recipients
May 3, 2022 (Lexington, Ky) – The Association for Accounting Marketing (AAM), the leading authority for thought leadership and education in the accounting profession, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the accounting marketing profession, as well as contributions to AAM.
Brenda Sleeper Inducted into the Association for Accounting Marketing Hall of Fame
AAM is proud to induct an exceptional professional into the Hall of Fame. Being inducted into the AAM Hall of Fame is the highest honor in the field of accounting marketing. Inductees must have ten years or more of service and be known for their outstanding accomplishments as leaders of the association.
Brenda Sleeper, BDO BRN Relationship Director for BDO Alliance, is highly respected and has been described as a passionate change maker when it comes to accounting marketing, having served in a senior leadership role at a national firm as well as other key marketing leadership roles in the industry for nearly 25 years. In her current role with the BDO Alliance, she manages the relationships with various BRN firms nationally.
An AAM member since 2001, Brenda has always been visible and impactful within the association. She is an amazing connector and recruiter for AAM and is known for paying it forward. Her warmth, enthusiasm and generosity make things happen for AAM. She was named AAM’s Volunteer of the year in 2010 and served on the AAM Board of Directors from 2012-2016. She has served on the Business Development and the Member Growth committees and continues to be the AAM Ambassador.
Korby Boswell Named Volunteer of the Year
AAM’s Volunteer of the Year award recognizes dedication to the association, involvement on committees and/or special projects, as well as professional accomplishments.
As a member of AAM since 2017, Korby Boswell, Senior Marketing & Growth Specialist with Adams Brown has been a dedicated AAM volunteer for several years. Over the past year, he has taken over the reins of chairing the Member Growth Committee, which his warm and welcoming personality naturally supports. He also plays a vital role in AAM’s most recent initiative the AAM Circles, which are small communities of like-minded members sharing information around a specific topic, region or role. Korby has been instrumental in ensuring the 27 Circles and their leaders have the resources and support they need, which has resulted in 235 members participating in a Circle. Korby is not only an organized volunteer leader, but he is intentional about building genuine connections and is kind and welcoming to everyone, which is the true spirit of an AAM volunteer leader. Korby was also named Rookie of the Year in 2019.
Bethany Silvis Honored as Rookie of the Year
A marketer on the rise demonstrating distinction in the field, the Rookie of the Year shows creativity, initiative and ambition in their firm.
Bethany Silvis, Marketing Supervisor for Kerkering Barberio & Co. (KB) joined the firm in 2018 as the Marketing Coordinator. New to marketing and public accounting, she was brought on to assist with routine marketing duties and perform marketing projects. From the start, Bethany embraced her new position. She took KB’s social media activity to a whole different level and quickly learned the platforms for KB’s website, intranet and newsletters as well as taking the lead on navigating each through a significant update. Bethany also manages digital webinars and presentations and learned Camtasia to edit videos for the website, social media and specific campaigns including a series, “A Day in the Life of a CPA” which was used as recruiting tools.
Bethany has become focused on client experience and has made it a key focus for KB in 2022. She sits on the University of South Florida Muma College of Business Customer Experience Advisory Board as a Program Advisor and has completed the Customer Experience Course provided by USF. In her short time at KB, Bethany has earned credibility through her hard work and “can do” approach to everything.
The Association for Accounting Marketing (AAM) is a national trade association and one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firms and sales professionals, partners, firm administrators and representatives of businesses offering products and services designed for the accounting industry and marketing professionals. AAM is dedicated to promoting excellence and elevating the professional stature of growth professionals at all career levels by directly impacting their professional development and careers through education, networking and thought leadership to grow people and accounting practices. Learn more about AAM at www.accountingmarketing.org.