CPA Growth Trends, Marketing

Articles of Interest: Recruiting

Articles of Interest

Marketers are being asked more and more to get involved in recruiting for their firms. Here are four articles to help you get started.

Why HR and Marketing Should Work Together

This article has helpful definitions and diagrams of exactly how HR and Marketing can combine forces for good and explains why aspects of HR are more and more like marketing.

Strategy, Marketing and More: HR Functions are Expanding

This is a good explainer article. Even though the article targets “small business owners looking to understand the scope of today’s HR duties,” this piece provides anyone – including marketers – a clear picture of what HR professionals need to cover in today’s market.

HR Marketing: Definition, Measures, and Strategies

Now that we know we need to be more involved in recruiting, this article defines a new role: HR Marketing. It even provides examples of this new-fangled function. This is a great article that brings everything back together.

Content Marketing for HR: How to Nail Your Strategy

Firms can make their brand more attractive to qualified candidates through content marketing for HR. This is kind of like content and channel marketing 101 for HR managers – but is useful for filling in the blanks an experienced marketer might need to know when building out a campaign for HR. This article gives you five steps to get started and some great examples.

About Leah Yoneda

I am the director of marketing at Seiler, LLP, a leading advisory, tax, and accounting provider based in Silicon Valley and the San Francisco Bay Area. I have 20 years of experience with professional and financial services firms. My strengths include: building teams; marketing strategy and planning; B2B branding; client experience strategy; marketing technology, operations, and policy; CRM, marketing automation, email marketing; business development skills coaching; brand, positioning and messaging; social media for professional services; events management; and public relations.I am the director of marketing at Seiler, LLP, a leading advisory, tax, and accounting provider based in Silicon Valley and the San Francisco Bay Area. I have 20 years of experience with professional and financial services firms. My strengths include: building teams; marketing strategy and planning; B2B branding; client experience strategy; marketing technology, operations, and policy; CRM, marketing automation, email marketing; business development skills coaching; brand, positioning and messaging; social media for professional services; events management; and public relations.

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.