Marketing

Articles of Interest: Marketing Team of One and When to Outsource

Articles of Interest

Are you a marketing team of one (or maybe a few) that never seems to have enough time? No matter your superpowers, one person cannot be an expert in every aspect of marketing, and a time will come to call in help. These articles discuss how marketing teams of one can not only succeed but thrive while helping your firm grow. They also cover how to determine what and how much to outsource.

Surviving & Thriving as a Marketing Team of One

You can thrive as a solo marketer, but it’s not for everyone. This article discusses 11 different areas marketing teams of one need to ensure are in place to help you succeed.

10 Ways One Person Marketing Departments Can Do More in Less Time

Whether you are a marketing team of one or 25, finding ways to do more in less time can help any team. Part One of this series discusses ways how small or one-person marketing departments can do more in less time, while Part Two shares the actual tools you need to accomplish this.

Three Pieces of Advice for the One-Person Marketing Department

As one-person marketing team, knowing your limits and setting boundaries are crucial. This article shares advice from a marketing professional who has been in these shoes.

When You Should (and Shouldn’t) Outsource Your Marketing

You know you cannot do it all, but how do you know when and what you should outsource? This article by HubSpot discusses different scenarios (along with their advantages and disadvantages) one can take when evaluating outsourcing.

Outsourcing Marketing for Professional Services Firms

Is outsourcing marketing right for your firm? Professional services marketing is evolving, and there is likely an aspect of marketing that your firm needs help keeping up with. This article by Hinge Marketing outlines the reasons why firms outsource some or all of their marketing as well as the benefits and risks of doing so.

Examining The Myth And The Legend: The One-Person Marketing Team

Do you understand what your personal strengths and weaknesses are? This article in Forbes’ Leadership section shares why it is critical to know your skills when you are managing all aspects of marketing on your own.

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About Tanya Doescher

Tanya is the Marketing Director at Melton & Melton, LLP, one of Houston’s largest independently owned accounting firms. She is responsible for developing and executing the firm’s overall growth goals and objectives. She oversees and leads the marketing, strategic partnerships and business development activities, and is responsible for branding, strategy, advertising, corporate communications, public relations and improving organizational efficiency.Tanya is the Marketing Director at Melton & Melton, LLP, one of Houston’s largest independently owned accounting firms. She is responsible for developing and executing the firm’s overall growth goals and objectives. She oversees and leads the marketing, strategic partnerships and business development activities, and is responsible for branding, strategy, advertising, corporate communications, public relations and improving organizational efficiency.

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.