Articles of Interest: Marketing Strategy

Marketing Strategy

It could be your most important project all year: building your marketing plan, a strategic document to guide your marketing priorities, and the initiatives to support your firm’s growth plan. But many of us struggle to get this done for many reasons.

Here are four articles to help you dive into building your marketing strategic plan.

7 Steps to Create a Complete Marketing Strategy in 2022

This article from HubSpot covers everything from identifying goals to picking the right tools and buyer personas. There’s also a free downloadable marketing plan template.

6 Tips for Creating a Great Business Marketing Plan

This “Business News Daily” article helps you plot your course as you set out to create your marketing strategic plan. It offers information on how to develop your plan, what channels you need to include to reach your audience and tracking your success.

Create a Digital Marketing Strategy

As digital becomes the focus for marketers, do you have a strategic plan for growing your website engagement, social followers and all the elements that make up your digital footprint? In this article, digital marketing influencer Neil Patel shares his recommendations for building out a successful digital marketing strategy.

Content Calendar Strategies

Content is a vital consideration for any accounting marketer. How do you go about planning and creating your content for your website, blog, and social media channels? Could you be more strategic? This article from the Content Marketing Institute offers some out-of-the-box ideas, including what the author calls “fracking.”

Many busy accounting marketers find it a challenge to carve out time to work on strategy. With the calendar year-end approaching, now is a great time to do your homework and gather resources, guides, templates, and best practices from other marketers so you can sit down and map out your strategic plan for the last quarter of 2022 and all of 2023. We’d love to hear your priorities in the Open Forum!

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About Susan Ross Wells

Susan Ross Wells is the Marketing Manager for Gilmore Jasion Mahler, LTD, the largest locally owned public accounting firm in Northwest Ohio. With the firm since 2015, her areas of focus include marketing & branding strategy, web development, content creation, media relations and social media management. She is also an advocate for Flag City Honor Flight, the local hub of the Honor Flight Network, which flies veterans to Washington, D.C. to see the memorials built in their honor.

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