Articles of Interest: Google Tools
In this issue, we’re talking all about Google Tools. Here are some articles of interest from the basics to learning Google Analytics 4.
Whether you love Google or love to hate Google, you have to admit one thing: Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. Here are some of the top Google tools marketers should embrace from A to (almost) Z!
In today’s measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Google Analytics 4 was introduced to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. This article covers how to get prepared.
In this LinkedIn Learning course, learn more about the difference between GA4 and Universal Analytics (GA3), how to set up and install GA4, the fundamentals of using GA4, how the new user interface and reports work, how to filter and segment data, life cycle reporting, user reports and events, using the new analysis hub, and configuration basics.
DemandGen’s 2022 B2B Buyer’s Survey found that 67% of B2B buyers start the buying process with a broad web search. As many firms are handling their own SEO work, a tactic that continues to drive marketers’ priorities, it can be challenging to know what to prioritize. If you are looking to optimize the results of your digital efforts, once again Hubspot offers a handy guide. In this article you’ll learn the basics on how Google ranks content, dig into building an SEO strategy that supports your firm’s goals, and enhance your understanding of how to measure SEO performance.
We know that blogs can be an important part of a marketing strategy, but developing and managing a sustainable process is often a challenge. HubSpot offers an excellent primer for those just getting into blogging or for firms looking to improve their process. This article offers downloadable templates, tips on how to identify topics and advice on tailoring content to meet the needs of different personas. Whether you are just exploring blogging or are established blogger in need of fresh ideas or more SEO results, you’ll find some easy-to-implement takeaways.
About Denise Asker
I have the opportunity to lead the Clayton & McKervey's marketing, communications and business development activities, working closely with the shareholders to advance organizational goals. I am responsible for initiating activities which support our long-term relationships with clients, future clients, chambers of commerce, economic development partners, and business associates. My role includes the development of marketing strategy and implementation, staff training, event and program management, sales activities, and governance of the firm’s print and digital marketing communications.
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The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today