Beginner’s Guide: Search Engine Optimization (SEO), the process of improving your website to increase its visibility, is one of the most important aspects of digital marketing. SEO may seem like an intimidating job, but overall it’s a series of simple tasks. In this article, learn how SEO works and where to start.
Articles of Interest: In this month’s Articles of Interest feature, rather than offering up some helpful articles to read, you’ll find the names and social handles of some of the top “influencers” in the fast-paced and ever-changing world of SEO. Here are links to some of the top SEO influencers to follow.
Seasoned Marketer: So, you’ve learned the basics of SEO and now you’re ready to dig in. What’s next? Tools! From keyword research and content tools to multipurpose and all-in-one tools, we have you covered. Check out our list of our favorite SEO tools.
Business Development: Once your firm receives a website inquiry, how long does it take for someone to follow up? If your answer is more than a few hours, it is very possible you are missing out on opportunities! In this article, learn how quickly you should respond, what to include in your response process, and what kind of success you can expect.
Small Firm Focus: Some accounting firms have teams that think about strategy all the time, making sure their marketing strategy aligns with the firm’s overall goals. But smaller firms may not have that luxury. So how can a small team make a big impact on SEO? This article gives some tips for developing your small-firm SEO strategy.
Meet a Member: Brian Swanson is the Chief SEO Strategist for FlashPoint Digital, a digital marketing agency for service-based companies. He is a long-time AAM member and has more than a decade of experience with SEO. Learn more about Brian in this month’s Meet a Member.
New Members: March 2022