Marketing, Practice Management

Always on Innovation

business development for accountants

Innovation is a marathon, not a sprint. And the minute the race is over, the most successful innovators start all over again. That is how agile firms manage to stay ahead of the competition. At Anders, we have been fortunate enough to turn innovation into awards and ongoing recognition that differentiates us from other firms. From office space dubbed as more “Google” than accounting firm, to a commitment to the Startup Ecosystem, and a Young Professionals Group that is helping build the Firm of the Future, Anders is Always On.

Here are a few examples of how innovation has made us a more agile firm and elevated the Anders brand:

Getting Physical

After successfully launching a new brand designed by a firm that never branded an accounting firm before, we followed in those same footsteps and chose an architect that had never designed accounting firm space. The goal was to give our staff the opportunity to think creatively and invite clients to our space to collaborate in an innovative way.

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About Donna Erbs

Donna is the Chief Marketing Officer at Anders CPAs + Advisors, a $30 million firm with 185 partners and staff. Donna was named 2012 Marketer of the Year by AAM – recognition for her ability to align the firm’s overall strategic vision with a solid marketing plan. She has been instrumental in building the firm’s business development culture, including creating a Business Development Forum to provide young accountants with business savvy and marketing skills. You can reach Donna at [email protected].

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