Capitalizing on Uncertainty

Read the news lately? It’s nuts out there.
America’s on a politicized version of Mr. Toad’s Wild Ride – every dip into the media spews enough incendiary craziness to set your hair on fire. But regardless of our personal views, actions inside the Beltway will have a massive, strategic effect on customers and their businesses.
For K·Coe Isom, this uncertainty is an opportunity to apply agile marketing techniques. Our goal is to anticipate guidance that our customers need, use our expertise to lead conversations that can shape policy and support the businesses we serve, and remind customers that they are not alone in facing changes.
Knowledge is Key
Capitalizing on uncertainty requires putting the customer at the center, imagining unasked questions about mere possibilities. Exploring the realm of “This might happen, and if it does, here’s what you should think about,” requires a different mindset than we usually employ. But when our experts use their knowledge to help customers understand the potential impacts of uncertain issues, it’s powerful.
Members: read more starting on page 18
Non-Members: learn more and subscribe
About Debra Helwig
Debra Helwig is Growth & Communications Manager for Top 100 accounting & consulting firm K · Coe Isom. Previously she was Global Marketing Director for PrimeGlobal, a leading accounting association.
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.