Communications, Practice Management

AAM Environmental Scanning Council Shares Thoughts on Differentiation

CPA Firm Marketing|business development for accountants

AAM’s Environmental Scanning Council is continuing in their mission to share insights on future trends and important industry developments with the association. The Council’s second recorded webcast panel is now available for listening.

In this episode, the Council takes on the topic of “Differentiation – How to Be Truly Different.” Standing apart from other accounting firms is more important than ever. It’s a key to attracting talent, developing your network, and retaining clients – basically everything you need to sustainably grow an accounting firm. Moderated by Kristen Lewis of EisnerAmper LLP, the session includes AAM’s Executive Director, Lauren Clemmer, Sarah Dobek of Inovautus Consulting, Jim Michalak of Herbein + Company, Michael Geary of SMPS,  Erinn Keserica of Bennett Thrasher LLP, Deneen Akture of BDO USA, Mark Koziel of the AICPA, and Mitch Reno of Rehmann.

To listen to the session, click here.

About Kristen Lewis

Kristen Lewis is the President of the Association for Accounting Marketing (AAM) and the Director of Marketing for the Philadelphia office of EisnerAmper LLP. Kristen has been an active volunteer for AAM since 2004, serving on various committees and task forces over the years, as well as a member of the Board of Directors. As AAM’s current President, Kristen has been heavily involved over the past two years in the planning and implementation of the organization’s Vision 2020 strategic plan. In 2009, AAM honored Kristen as Volunteer of the Year at the organization's Annual Summit. She serves her local community as an employee campaign chair for the United Way of Southeastern PA. Kristen also serves on the Marketing Committee for the annual PACT Capital Conference.

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