Archive for May 2022
Speakers of Interest
The 2022 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from marketing with purpose to Valuegraphics to having crucial conversations. Here are some of…
Read MoreThe Different Hats CPA Firm Marketers are Wearing in 2022
As marketing professionals, we’re no strangers to needing to be adaptable with both our roles and skillsets. Whether it’s writing for your firm’s blog, coordinating an event, or managing social…
Read MoreBusiness Developers Positioned for Larger Role in Firm Growth
Being at the Association for Accounting Marketing (AAM) 2022 Summit was invigorating on many levels. Outside of it being the first in-person conference in over two years, there were a…
Read MoreFirst-Timer’s Guide to Summit
From May 2 through May 4, 2022, I had the privilege of attending the AAM Summit for the first time. This year’s Summit was held at the exquisite Omni Hotel…
Read MoreMarketing with Purpose
As a member of AAM and attendee of AAM Summit several times, I can personally attest that there’s nothing more invigorating than sitting down for that opening session. We’ve all…
Read MoreAAM Minute Hot Topic: Summit Takeaways
At the beginning of May, 300+ accounting marketers gathered in Louisville for three jam-packed days of learning, networking, and—let’s be honest—group therapy! Here are some of the attendees’ best takeaways.…
Read MoreHow to Present Data to Leadership That They Actually Care About
Time is a commodity, and when it comes to your firm’s leadership, it’s even more precious. As an accounting marketer, you don’t often get enough time to present data to…
Read MoreQ&A with AAM Executive Director Rhonda Clark
Rhonda Clark became the Association for Accounting Marketing’s (AAM) executive director on January 1, 2022. She had served as AAM’s association manager since 2018 as part of AMR Management Services,…
Read MoreAccounting Recruiting Trends & Tips: An Interview with the Experts
Recently I sat down with Kristi Tarantelli and Ben Vassallo of Insero Talent Solutions to discuss the current landscape of accounting recruiting, how it is changing, and how they’ve adapted.…
Read MoreHow to Keep Business Development on Everyone’s To-Do List
Even as firms struggle to find staff and professionals feel overworked or overwhelmed, business development (BD) still must be on the to-do list. As marketers, we understand nonbillable activities are…
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