Archive for June 2020
How has COVID-19 Changed You as an Accounting Marketer?
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How has COVID-19 changed you as…
Read MoreHow Do You Candidly and Compassionately Communicate Fee Increases/Extra Billings After a Crisis?
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How do you candidly and compassionately…
Read More3 Keys to Successful Leadership During Difficult Times
For months now, COVID-19 has impacted businesses around the world with no definite end in sight. Businesses are closing, and firms are losing clients and revenue. Your firm may be…
Read More.cpa Domain Extension Coming September 1
Update: Since we initially reported this story, the AICPA and CPA.com website regarding the new domain extension has updated the registration start date to September 1, 2020, from July 1,…
Read MoreThriving as a Successful Remote Manager: How to Help Your Team and Yourself
As states are lifting their shelter-in-place restrictions and the world is navigating a gradual reopening, it seems that some businesses and/or professionals may not be rushing back to their offices…
Read MoreKeep Developing New Business by Focusing on What You CAN Do
The only constant is change, according to the Greek philosopher Heraclitus. If 2020 has taught us nothing else, it’s that Heraclitus knew what he was talking about. So much about…
Read MoreTaking on More During a Crisis
The responsibilities of a marketer often vary based on the size of your organization as well as your firm’s specific definition of the term marketing. It is not unheard of…
Read MoreBudget-Friendly Tools to Help Exceed Your Marketing Goals
Everyone is navigating this new reality of life. From virtual events and meetings to significant budget cuts, we marketers are forced to be extra creative while being budget conscious. Majority…
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