June, 2020 | The Association for Accounting Marketing

How has COVID-19 Changed You as an Accounting Marketer?

By Christian Moises | June 30, 2020 |

Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How has COVID-19 changed you as…

How Do You Candidly and Compassionately Communicate Fee Increases/Extra Billings After a Crisis?

By Christian Moises | June 25, 2020 |

An accountant that is about to communicate fee increases to a client|An accountant that is about to communicate fee increases to a client

Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and clients, the Growth Strategies committee posed the question “How do you candidly and compassionately…

3 Keys to Successful Leadership During Difficult Times

By Nicole Sterling | June 23, 2020 |

Roadmap showing the path to successful leadership during difficult times

For months now, COVID-19 has impacted businesses around the world with no definite end in sight. Businesses are closing, and firms are losing clients and revenue. Your firm may be…

.cpa Domain Extension Coming September 1

By Christian Moises | June 18, 2020 |

.cpa domain extension being searched on Google|.cpa domain extension being searched on Google

Update: Since we initially reported this story, the AICPA and CPA.com website regarding the new domain extension has updated the registration start date to September 1, 2020, from July 1,…

Thriving as a Successful Remote Manager: How to Help Your Team and Yourself

By Terrier Tenacity | June 16, 2020 |

Now is your time to be a successful remote manager.

As states are lifting their shelter-in-place restrictions and the world is navigating a gradual reopening, it seems that some businesses and/or professionals may not be rushing back to their offices…

Keep Developing New Business by Focusing on What You CAN Do

By Carrie Steffen | June 16, 2020 |

Meeting to show ho to keep developing new business

The only constant is change, according to the Greek philosopher Heraclitus. If 2020 has taught us nothing else, it’s that Heraclitus knew what he was talking about. So much about…

Taking on More During a Crisis

By Jenn Gouveia | June 16, 2020 |

The responsibilities of a marketer often vary based on the size of your organization as well as your firm’s specific definition of the term marketing. It is not unheard of…

Budget-Friendly Tools to Help Exceed Your Marketing Goals

By Rachel Pompeani | June 15, 2020 |

Notebook and tools to exceed your marketing goals

Everyone is navigating this new reality of life. From virtual events and meetings to significant budget cuts, we marketers are forced to be extra creative while being budget conscious. Majority…