Association for Accounting Marketing



	AAM provides a forum for marketers to improve skills and knowledge to help increase firm revenues, The Rainmaker Academy has been a strong supporter of this association for several years. Several of our employees have had the opportunity for additional information on education and training, networking, industry articles and an additional wealth of benefits through our membership. Robin Brothers The Rainmaker Academy Nashville, Tn

	When asked about receiving the Rookie of the Year Award: “Receiving the ‘Rookie of the Year Award’ has been a great motivator. The award brought new relationships and opened up doors for me--and my firm. It was not only fulfilling personally, but my firm benefits from being more ‘in-tune’ with what’s going on at the national level in accounting marketing.” Eric Majchrzak Freed Maxick & Battaglia, CPAs, PC Buffalo, NY

	AAM membership is one of the best investments in my career my firm and I have ever made. Nowhere else can you get instant access (through the Discussion List ) to such a large group of accounting marketing minds. The membership is made up of smart, helpful folks who go out of their way to help you tackle any problem, whether it is professional or even personal in nature. And the culmination of this camaraderie is most evident at the annual AAM Summit where we all get together and recharge, bounce around new ideas, and catch up on the latest advances in marketing for professionals. I simply can't imagine being as effective in my position without the support and constant learning offered through AAM. Samantha Deeder Moss Adams LLP Los Angeles, CA

	When asked about receiving the Rookie of the Year Award: “Thank you! It was a really honor and I was genuinely surprised -- I wasn't aware that my firm had nominated me. It felt wonderful to be awarded something like this by a group of my peers. I thoroughly enjoyed the AAM convention (my first) and can't wait for next year's in Austin.” Benjamin Plantan J.H. Cohn Roseland, NJ

	Although I had considerable marketing experience, working for an accounting firm was entirely new to me. The AAM Discussion List continuously provides a venue for me to bounce ideas around, discuss industry trends and share best practices. It has been an indispensable tool for me in my position. Cristina Hatem bmc Syracuse, NY

	I believe in AAM as an organization that can fundamentally change the way the profession does business development and will help firms achieve a better ROI on their investment in marketing. As a member, I can share best practices with other members, learn what is working for them, stay on top of trends and ultimately offer my firm more and better ideas to help them achieve their growth goals. In this highly competitive profession, AAM offers its members (and their firms) the opportunity to achieve pinnacles of success that firms without a connection to the association will not reach on their own. The membership dues pay for themselves many, many times over. Carrie Steffen The Whetstone Group Marion, IA

	As the first Director of Marketing at my firm, I face many challenges. Having no past experience in professional services marketing and having few established programs within the firm to build upon, I have come to truly appreciate the amazing resources available through AAM. From the Discussion List and Marketer Toolbox through which members share ideas, tools and techniques, to the annual conference where members network and brainstorm the latest trends in accounting marketing, AAM has helped me seamlessly transition to this new and exciting field. Laura Snyder Porter Keadle Moore, LLP Atlanta, GA

	Being new to accounting marketing and the only marketer in my firm, it was vital for me to have an available resource on marketing best practices. I've used many of the tools available through AAM and found the members to be genuinely supportive and open to sharing new ideas. I've also gained many new friends from joining my local chapter and enjoy the camaraderie shared by the group. Diane Paoletta CPA, MBA Friedman LLP New York, NY

	AAM offers so many great resources including the Web site, the Discussion List, the annual conference, and the newsletter, MarkeTrends. But perhaps the most valuable benefit to being an active AAM member is the personal interaction you have with people who share similar issues and challenges. Everyone is so supportive that you can't help but become a better professional services marketer through AAM. Jack Kolmansberger Herbein + Company, Inc. Reading, PA

	Having joined AAM earlier this year, I have reaped the benefits of being part of this dynamic organization. I find that sharing experiences, requesting assistance and lending material with colleagues "in the same boat" is a beneficial way to grow a business. What I have been most impressed with is the caliber of individuals I have been in contact with over the last six months. It's especially encouraging to find marketers not only thrive in this economy, but also to observe women, in particular, flourish in a traditionally male-dominated role. Now that's inspiring! Stella Oefinger Goldin Peiser & Peiser, LLC Dallas, TX

	I joined AAM about a week after I took my position as Director of Business Development & Marketing. Not having worked for an accounting firm before, I felt like I had to start from scratch to help my new company create its marketing foundation. The support and education I received having joined AAM has been tremendous for me. I immediately was able to create my first marketing campaign which I learned about during my first AAM-hosted webinar. Being able to connect with my peers across the country gives me the support and ideas on a daily basis that I need in my position. The content on the AAM website is very valuable, especially the Marketing Toolbox, which I refer to on a regular basis. I am looking forward to attending the 2009 AAM Summit in Austin next June. My AAM membership is the one tool that is a “must have” in my budget this year and next. Lynda Mulley HBLA, Certified Public Accountants, Inc. Irvine, CA

	As a Partner I find it both challenging and stimulating to belong to AAM. From the first day, I was overwhelmed with the thirst the members had to learn and improve. The energy I see at AAM meetings invigorates me. I have been in the profession for more than 30 years and sustaining enthusiasm sometimes is not easy. In the six years of my association with AAM, my marketing energy sustains and AAM is an important element for me. Burt Bierman J.H. Cohn LLP Roseland, NJ

	The AAM Seasoned Marketing Roundtable Calls allow experienced marketers a special and confidential forum to address their unique issues. These calls cover a range of issues from how to become a partner to understanding firm politics. It is of great value to talk to others in similar roles with many years of experience facing challenges and opportunities in the accounting profession. Jill Lock Isdaner & Company Bala Cynwyd, PA

	I just wanted to say thank you to AAM members, for sharing with me some great ideas for my incentive program. That's what makes AAM so great. We don't have to reinvent the wheel each and every time! Sharon Dickinson Armao, Costa & Ricciardi, CPAs, P.C. Valley Stream, NY

	Being new to the accounting industry, my first two months as an AAM member definitely put me on the right track for success. The welcome call gave a great overview of the resources available through AAM, and the discussion list is a fantastic tool to share tips of the trade. In fact, the first week on the discussion list, I discovered a great resource for a review of accounting firm websites, and was able to share it with our partners. While I'm only reading and applying the advice right now, I plan to be able to contribute soon. Sunny Ricks O'Sullivan Creel LLP, CPA & Consultants Pensacola , FL

	I’ve had many years experience in marketing, and my current position is my first in professional accounting services. AAM is an incredible resource for accounting marketers, with invaluable materials and other resources right on the Web site! From the initial experience of the Welcome Call, which walked me through the AAM Web site, to the informative Discussion List, right through to the exceptional member service, it’s been an impressive experience. I can’t wait to attend the AAM Summit in June! Michele Passarelli Restivo Monacelli LLP Providence, RI

	AAM is vital to my career. It provides the avenue for me to learn "best practices" and make immediate changes that improve the profitability of our firm. The friends that I have made through AAM have allowed me to continually learn, laugh and "make a difference" at our firm. Marc Busny CBIZ Tofias & Mayer Hoffman McCann P.C. Cambridge, MA

	When asked about receiving the Rookie of the Year Award: “Receiving the inaugural Rookie of the Year award from the Association for Accounting Marketing was quite an honor, especially considering I received nominations from my industry peers. The award was also instrumental in me gaining further credibility and visibility in my firm.” Rene Stranghoner Weaver and Tidwell, LLP Fort Worth, TX

	When asked about receiving the Rookie of the Year Award: “Being named AAM Rookie of the Year was a true honor. The Association for Accounting Marketing is the preeminent professional organization for accounting marketers. To be chosen by my peers as the AAM Rookie of the Year was not only overwhelming, but also a vote of confidence in my abilities and my work. I am proud to be a part of AAM, and look forward to building my career in accounting marketing.” Lee Peretz GRASSI & CO. CPAs Lake Success, NY

	The wonderful, rich friendships I enjoy with AAM members can't be beat. There are opportunities to develop friendships, share ideas and help others via AAM conferences, committee work, the increasingly useful website, e-mails back and forth and so on. Our Los Angeles chapter makes the most of membership with monthly meetings. There is nothing more gratifying than seeing a person you have been working with via e-mail or phone at the yearly conference. The main reason I attend the conferences is to find old friends and make new ones. Lyne Noella Stonefield Josephson, Inc Los Angeles, CA

	I have found that AAM is the only centralized place where accounting marketing professionals can go to share best practices and elevate their game. It is where they can find and develop the tools to become stakeholders in their accounting firm. I really depend on conversations, meetings and e-mails from AAM and fellow members; they help me re-focus on how to create, measure and manage results so I can generate revenue and help grow the practice. David Heinke Grant Thornton LLP Chicago, IL

	The AAM annual conference is an incredible resource for the newbie and old pro alike. There's really nothing like it - 400 people in one place who do exactly what you do for a living. Most of us are on our own the other 51 weeks of the year - a lone sales and marketing voice adrift in a sea of accounting professionals. But, a week at the AAM conference gives us the tools, ideas and contacts to show improved ROI when we get back to the office the next week. Chris Perrino Barnes, Dennig & Co., Ltd. Cincinnati, OH

	AAM is a terrific organization that has supported me throughout my accounting marketing career. The educational opportunities are fantastic, and the interaction on the listserv is amazing – there is always someone out there willing to share knowledge or offer advice. AAM stays on top of the most current issues that Accounting Marketers face; I can’t imagine being involved in accounting marketing and not being a part of AAM. Betsy Fleming Gray Rodefer Moss & Co., PLLC Knoxville, TN

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Welcome Message	Our People	Committees	Hall of Fame
Our Mission	Board of Directors	Member Testimonials	Local Chapters

The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.