AAM Roundtable Educational Calls

If you are looking to network with individuals at a more experienced level or you want to discuss issues that only a firm of your firm's size goes through; AAM has created the AAM Roundtable Educational Calls to connect members and keep the networking going year round.

AAM Seasoned Marketer Roundtable Calls
As seasoned marketers your experience has exceeded the needs for the basics of accounting marketing. You need something to help keep you pushing yourself to the next level. As a member benefit, all AAM members who have been in professional services marketing for 10 plus years are invited to join us for these exciting, highly interactive, roundtable discussions. * Attendance is limited, register early.

► Check back for up coming calls.
 
AAM Firm Size Roundtable Calls
Throughout the year, AAM offers various topics specific to firm size. Firm sizes will be broken down into the groups based on annual revenue. * Attendance is limited, register early.

Firm Size by annual revenue:
• Small Firm: Under $10 Million
• Medium Firm: $10 - $25 million
• Large/XL Firms: $25 million and up

Niches are Nice! Building a successful niche practice for your firm.
Presenter: Ilana Isakov Katz, Director of Marketing
                SS&G Financial Services, Inc.
 
Saying that you serve a particular niche group is one thing, demonstrating your firm as an industry expert is another. Learn and share best practices in developing a solid niche practice that will enhance your firm’s position as a thought leader.
Topics will include:
- Developing a marketing plan to stay focused on niche goals
- Research the niche market and competitive landscape
- Identifying niche champion and internal training
- Leveraging associations to advance your firm’s recognition (networking)
- Setting up thought leadership opportunities

► Small/Medium - Wednesday, June 24, 2009
2 p.m. Eastern / 1 p.m. Central / Noon Mtn. / 11 a.m. Pacific
► Large/XL Firms - Thursday, June 25, 2009
2 p.m. Eastern / 1 p.m. Central / Noon Mtn. / 11 a.m. Pacific
Register Online

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Advisory Council
     

The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

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