The Association for Accounting Marketing has compiled a list of publications that are a valuable resource to any company involved in the accounting marketing industry. Each of these publications serves as an excellent reference in every company's library. These along with the MarketTrends will keep your company up-to-date and on the cutting edge of information in the industry.

1,001 Ways to Keep Customers Coming Back: Wow Ideas That Make Customers Happy and Increase Your Bottom Line
By: Donna Greiner & Theodore Kinni

Format: Softcover
Publication: 1999

Category: Client Satisfaction, Relationships & Service

Description: Click here for full description

This publication is available online through the following Web sites:

76 Ways to Build a Straight Referral Business ASAP!
By: Lorna Riley

Format: Softcover
Publication: 2001

Category: Referrals

Description: Click here for full description

This publication is available online through the following Web sites:

Accountant's Strategic Marketing Guide
By: Carol A. Congram & Ruth Dumesic

Format: Hardcover
Publication: 1986

Category: Marketing

Description: Click here for full description

This publication is available online through the following Web sites:

Accounting and Financial Fundamentals for NonFinancial Executives
By: Robert Rachlin & Allen Sweeny

Format: Softcover
Publication: 1996

Category: Financial Services Education

Description: Click here for full description

This publication is available online through the following Web sites: