Association for Accounting Marketing | Membership Information and Benefits

You need ideas, insights and knowledge from people who share similar goals. That vital link is available through membership in the Association for Accounting Marketing. AAM members come together frequently via personal phone calls, faxes, conference calls, webinars, e-mail communications, the annual conference and local chapter meetings to discuss professional challenges and successes. View our Membership Categories.

Monthly New Member Roundtable Conference Calls:

Each month our Membership Committee moderates a discussion conference call. New members have found the conference calls very useful and informative. One attendee was thrilled with the opportunity to speak with other AAM members and said, "The conference call program is great for new members. I just joined AAM and in my first conference call I …

All in one hour! I’ll definitely participate in the next conference call."

If you are an experienced marketing professional or marketing partner who would both like to share concepts and gain knowledge from your peers, please contact AAM. In the near future we’ll be holding conference calls relating to advanced marketing topics.

Educational Programs:

AAM informs its members of new developments, issues, strategies and trends in the field of professional services marketing. Education is provided through a bimonthly newsletter, the annual conference, other educational programs throughout the year and local chapters. Many programs are offered at discounted prices to AAM members.

AAM’s annual conference is held in different geographical locations each year to afford all members the opportunity to attend. Each year the speakers, program, format and topics vary to meet the changing needs of the organization's members.

The AAM resource bank was developed to meet the varying needs of its members. For those who do not have the benefit of working closely with others in their profession, it supplies valuable advice and information. For those who are experienced and have internal support, it allows for them to interact with and learn from outside sources. The resource bank is an extensive database of members willing to share information that is not confidential.

AAM conducts a biennial "Survey of the CPA Marketing Profession" as a service to its members and as a resource tool for marketing activities nationwide. The survey includes information regarding budgeting, salaries, the effectiveness of marketing tools, job satisfaction, bonuses and benefits, as well as profiles of firms and respondents.

Local Chapters of AAM are being formed to provide members the opportunity to meet on a more frequent basis in their own geographical location. Each chapter is structured to support the varying requirements of its members while still providing the benefits and resources of a national organization.

The Association publishes a bimonthly newsletter, MarkeTrends, which is distributed to all members. This informative publication presents articles of interest to those involved in accounting marketing and their firms as well as information on member surveys and Association developments.

Your AAM colleagues have already created boilerplate documents that address many accounting marketing situations. Before you try something new, as an AAM member you can browse this toolbox section of the Web site for a document that has already been created to address the situation.

A national referral clearinghouse for use by members in search of new professional opportunities or CPA firms seeking marketing professionals.

Volunteer Opportunities:

AAM members have the opportunity to become involved as a member of the committees. This is a great chance to further network with other AAM members, experienced marketing professionals who know the accounting industry. By volunteering members can participate in conference calls and contribute their ideas, improving the value of their AAM membership.

Should you have questions about Association membership, please contact
AAM headquarters at (816) 221-1296.

AAM Speaks! is a speakers' bureau that provides AAM members an opportunity to showcase their expertise. Now that marketing is an integral part of the CPA firm landscape, the number of professionals involved is ever increasing. Along with this growth comes the need for AAM to provide advanced direction, education and guidance.

Association for Accounting Marketing
14 West Third Street, Suite 200
Kansas City, MO 64105
Phone: (816) 221-1296
FAX: (816) 472-7765
e-mail: info@accountingmarketing.org