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AAM Presidents
Past and Present
1989
Ellen LoCurto
1990
Jodi Hier
1990
Warren Garling
1991
Jean Rowan
1991-1992
Maggie Watkins
1992-1993
Lisa Gamze
1994
Jean Caragher
1995
Lynn Taggart
1996-1997
Patricia Luchs
1998
Adrian Ornik
1999
Deborah Cole
2000
Russ Molinar
2001
Melinda
Guillemette
2002-2003
Leisa Gill
2003-2004
Tracy
Crevar Warren
2004-2005
Sally Glick
2005-2006
Gordon Lee
2006-2007
Jayne Bates
2007-2008
Neil Fauerbach
2008-2009
Jamie
Trayner
2009-2010
Julie Tucek
2010-2011
D. Scott Moore
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In
June of 1988 at the AICPA National Marketing Conference in Las
Vegas, a group of about a dozen marketing executives from various
parts of the U.S. found themselves discussing the feasibility
of developing a national organization consisting of professional
CPA marketers. Why not? The legal profession already had such
an organization. And with more than 300 professionals attending the
third annual AICPA marketing event, surely the interest was there.
One year later, six volunteers took that June’s lunch discussion
and through many telephone conference calls and fax transmissions,
turned it into AAM's predecessor, the Association of Accounting
Marketing Executives, Inc. (AAME).
| June’s
AICPA National Marketing Conference was the setting for the
origination of AAM, then known as AAME. |
June
1988 |
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AAME was incorporated as a non-stock corporation
in the state of Maryland.
The first board of directors for AAME was
decided upon to lead the organization for the first year.
Ellen G. LoCurto was President.
AAME opened its first headquarters in Chicago,
IL.
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April
1989 |
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| AAME’s
newsletter MarkeTrends was first published. |
May
1989 |
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The
association’s first charter meeting was held in Lake
Buena Vista, Fla. |
June 1989 |
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| The
first chapter was established in Houston, Texas |
January
1990 |
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| The
first annual conference was held at The Pointe at Squaw Peak
in Phoenix, Arizona. The conference theme was “Aim For
The Future: CPA Marketing Strategies For The 1990’s.”
More than 180 people attended. |
May
1990 |
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| A
Chicago chapter was formed. |
May
1991 |
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| AAME
membership went international with members from Australia
and New Zealand. |
August
1991 |
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| AAME
Headquarters installed voice mail. |
November
1992 |
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AAME
changed the association’s name to the Association
for Accounting Marketing (AAM). |
December
1992 |
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| AAM’s
first AAM Survey of the CPA Marketing Profession was initiated. |
April
1993 |
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| The
fourth annual conference was held in Chicago, IL. The theme
was “Marketing: The Next Generation.” The first
Marketer of the Year award was presented. |
June
1993 |
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| Atlanta
and New York chapters were formed. |
August
1994 |
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| AAM
Headquarters moved to Denver, CO. |
March
1995 |
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| The
sixth annual conference is held in Atlanta, Ga. More than 200 people
attended. The AAM-MAA awards premiered at this conference! For
the first time, audio tapes of the sessions were offered. |
May
1995 |
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| AAM
surveyed its members to see who was launching a Web site. MarkeTrends said "most marketers in the
audience at the Atlanta annual conference were in awe at the
information available on the information superhighway." |
December
1995 |
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| A
Philadelphia chapter was formed. |
January
1997 |
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| AAM's
very first Web site was under construction. |
August
1997 |
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AAM premiered a new logo. |
January
1998 |
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| MarkeTrends received an overhaul with the introduction of its new look. |
January
1999 |
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| Happy
10th birthday AAM! |
June
1999 |
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| The
Wisconsin chapter was formed. |
January
2000 |
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| AAM
formed an Advisory Council of high profile professionals from
the accounting and accounting marketing industry. The purpose
is to provide input, feedback, and insight to enhance the
programs and services provided by AAM. |
June
2002 |
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| AAM's
Marketing Summit 2003 in Boston, Mass. had record attendance.
Nearly 400 professionals attend. The number of AAM-MAA award
submissions also breaks a record at 136 entries. |
June
2003 |
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AAM
launches the first session of its new quarterly Virtual Learning
Series in which members can learn from the industry's top
professionals by teleconference! It sells out in record time.
|
November
2003 |
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| AAM's
Marketing Summit 2004 in Las Vegas had record attendance.
More than 425 professionals attend. The number of AAM-MAA award
submissions also breaks a record at 150 entries. AAM's Speakers
Bureau, "AAM Speaks!", is launched. |
June
2004 |
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| AAM's Marketing Summit 2005 in Orlando had an attendance of more than 425 professionals from the U.S., Canada, United Kingdom, Japan and Australia |
June 2005 |
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| Happy 20th birthday AAM |
June 2009 |
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| AAM Headquarters moves to Mount Laurel, NJ |
July 2009 |
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| AAM holds its annual conference in Washington, DC where more than 410 marketing professionals were in attendance |
June 2010 |
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| AAM
continues to evolve into one of the leading accounting marketing
organizations in the world! Membership has climbed to more than 800 professionals. |
Today! |
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The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.
15000 Commerce Pkwy,
Suite C | Mount Laurel, NJ 08054 | Phone: 856.380.6850 | Fax: 856.439.0525
AAM@accountingmarketing.org
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