In
June of 1988 at the AICPA National Marketing Conference in Las
Vegas, a group of about a dozen marketing executives from various
parts of the U.S. found themselves discussing the feasibility
of developing a national organization consisting of professional
CPA marketers. Why not? The legal profession already had such
an organization. And with more than 300 professionals attending the
third annual AICPA marketing event, surely the interest was there.
One year later, six volunteers took that June's lunch discussion
and through many telephone conference calls and fax transmissions,
turned it into AAM's predecessor, the Association of Accounting
Marketing Executives, Inc. (AAME).
| Today! |
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- AAM continues to evolve into one of the leading accounting marketing organizations in the world! Membership has climbed to more than 800 professionals.
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| August 2011 |
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- AAM launches new quarterly publication, Growth Strategies: The Journal of Accounting Marketing and Sales.
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| July 2011 |
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- AAM launches new monthly AAM Minute e-newsletter.
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| June 2011 |
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- AAM holds annual Summit in Chicago, IL where more than 455 were in attendance.
- AAM launches new brand at the 2011 Summit.
- AAM announces co-located conference with the AICPA for 2012.
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| November 2010 |
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- AAM holds its first Membership Day, promoting member only benefits to nonmembers.
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| June 2010 |
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- AAM holds its annual conference in Washington, DC where more than 410 marketing professionals were in attendance
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| July 2009 |
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- AAM Headquarters moves to Mount Laurel, NJ
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| June 2009 |
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| June 2005 |
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- AAM's Marketing Summit 2005 in Orlando had an attendance of more than 425 professionals from the U.S., Canada, United Kingdom, Japan and Australia
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| June 2004 |
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- AAM's Marketing Summit 2004 in Las Vegas had record attendance. More than 425 professionals attend. The number of AAM-MAA award submissions also breaks a record at 150 entries. AAM's Speakers Bureau, "AAM Speaks!", is launched.
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| November 2003 |
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- AAM launches the first session of its new quarterly Virtual Learning Series in which members can learn from the industry's top professionals by teleconference! It sells out in record time.
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| June 2003 |
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- AAM's Marketing Summit 2003 in Boston, Mass. had record attendance. Nearly 400 professionals attend. The number of AAM-MAA award submissions also breaks a record at 136 entries.
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| June 2002 |
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- AAM formed an Advisory Council of high profile professionals from the accounting and accounting marketing industry. The purpose is to provide input, feedback, and insight to enhance the programs and services provided by AAM.
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| January 2000 |
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- The Wisconsin chapter was formed.
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| June 1999 |
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| January 1999 |
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- MarkeTrends received an overhaul with the introduction of its new look.
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| January 1998 |
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- AAM premiered a new logo.
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| August 1997 |
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- AAM's very first Web site was under construction.
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| January 1997 |
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- A Philadelphia chapter was formed.
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| December 1995 |
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- AAM surveyed its members to see who was launching a Web site. MarkeTrends said "most marketers in the audience at the Atlanta annual conference were in awe at the information available on the information superhighway."
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| May 1995 |
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- The sixth annual conference is held in Atlanta, Ga. More than 200 people attended. The AAM-MAA awards premiered at this conference! For the first time, audio tapes of the sessions were offered.
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| March 1995 |
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- AAM Headquarters moved to Denver, CO.
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| August 1994 |
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- Atlanta and New York chapters were formed.
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| June 1993 |
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- The fourth annual conference was held in Chicago, IL. The theme was "Marketing: The Next Generation." The first Marketer of the Year award was presented.
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| April 1993 |
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- AAM's first AAM Survey of the CPA Marketing Profession was initiated.
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| December 1992 |
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- AAME changed the association's name to the Association for Accounting Marketing (AAM).
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| November 1992 |
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- AAME Headquarters installed voice mail.
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| August 1991 |
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- AAME membership went international with members from Australia and New Zealand.
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| May 1991 |
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- A Chicago chapter was formed.
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| May 1990 |
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- The first annual conference was held at The Pointe at Squaw Peak in Phoenix, Arizona. The conference theme was “Aim For The Future: CPA Marketing Strategies For The 1990's.” More than 180 people attended.
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| January 1990 |
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- The first chapter was established in Houston, Texas
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| June 1989 |
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- The association's first charter meeting was held in Lake Buena Vista, Fla.
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| May 1989 |
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- AAME's newsletter MarkeTrends was first published.
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| April 1989 |
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- AAME was incorporated as a non-stock corporation in the state of Maryland.
- The first board of directors for AAME was decided upon to lead the organization for the first year. Ellen G. LoCurto was President.
- AAME opened its first headquarters in Chicago, IL.
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| June 1988 |
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- June's AICPA National Marketing Conference was the setting for the origination of AAM, then known as AAME.
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