| The Hyatt Regency
on the Riverwalk in San Antonio, Texas was the site of AAM Marketing
Summit 2002: Measuring Performance, Tracking Results.
AAM members and non-members from all over the
country gathered to learn how to create marketing objectives and
goals that are part of a firm's business and strategic planning
process.
The conference attendance was the largest in
AAM's history. Conference attendees are now using the knowledge
they gained from the pre-conference sessions, 25 concurrent workshops,
and 3 general sessions to measure their own professional growth
and affect on their firm's ROI.
Accounting marketing
has matured. AAM members have sought better conferences, more
sophisticated sessions, advanced tracks, and cutting edge resources.
AAM has delivered the value demanded! If you missed AAM Marketing
Summit 2002, you can still order some of the materials.
AAM
Summit 2002 Audio Recordings
Audio Recording of AAM Summit 2002 Pre-conference Sessions, General
Sessions and Workshops
AAM
Summit 2002 Video Recordings
Video Recording of AAM Summit 2002 AAM-MAA Awards Presentation
and General Sessions
AAM
Summit 2001 and 2002 Binder of Materials
Order the binder of conference materials from AAM Marketing Summit
2001 and 2002
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