View the 2009/2010 AAM Strategic Plan Guidelines for Committee Chairs & Members Committee Chairs
What our Committees are doing
Welcome to the AAM Committee page. This page was developed to keep members informed of committee projects. Check back often as we'll be updating the page when new projects begin and milestones reached.
We would love to hear your feedback! If you have any suggestions or questions, please email AAM Headquarters at info@accountingmarketing.org.
Education Committee - Responsible for the overall development of AAM's educational programming.
Conference
The 2013 Call for Speakers is now closed. The committee is finalizing the 2013 program in partnership with the AICPA. The AAM-MAA subcommittee is developing a new onsite event. Stay tuned for more information. The Networking subcommittee is creating onsite networking events and opportunities for AAM attendees.
Interactive Education
We have had a successful year of additional AAM High and Roundtable sessions. The committee is developing programs for 2013. Visit our AAM High and Roundtable pages often for educational updates.
Publications
The Publications is working on a CRM survey that will be hitting members in early 2013. They are also developing engaging thought-leadership pieces that will be distributed to membership throughout the upcoming year.
Membership Committee - Responsible for obtaining new members, monitoring member satisfaction, evaluating benefits, and maintaining chapter relations.
Marketing
The 2013 new member marketing campaign is being developed and will launch late 2012. The committee has been developing a robust prospect list to help grow membership. The committee continues to develop and implement a Trial Member conversion plan. Become a member today.
Member Satisfaction
The 2013 Renewal Campaign has begun. The committee is also developing a new Ambassador Program. Login to your Member Page to renew today.
Communications Committee - Responsible for collecting information from the PR person on each subcommittee, and determines the plan for communicating how the information will be delivered to members, industry, public, etc. Contact us today if you have news you want to share with AAM Members.
Digital Media
The committee will spend most of the upcoming year developing the new AAM website. The Committee is also increasing AAM presence on Facebook, Twitter and LinkedIn.
Growth Strategies
The Winter edition is currently in design and is scheduled to mail in November. Work has already begun on the Spring 2013 edition. Click here to view more information on Growth Strategies including article submission instructions.
Email Alert
Next month's AAM Minute is currently in development. The committee is discussing ways to increase its reach in the industry. Read previous AAM Minutes.
Public Relations
The 2013 PR schedule including informative thought-leadership topics is now set. The committee is also developing media resources as well as discussing philanthropic opportunities for the association. Click here to read previous releases.