Calendar of Events

Sunday, June 09, 2013
AAM
Topic: 2013 AAM Summit
Speaker: Multiple

Program Description: You're invited to attend the 2013 AAM Summit in partnership with the AICPA Practitioners Symposium and TECH+ Conference, to be held June 9-12 at the Bellagio in Las Vegas.

Meeting Location: Bellagio, Las Vegas
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Tuesday, June 25, 2013
AAM High
1:00-2:15 PM EST
Topic: Uncovering Social Media and SEO Opportunities to Maximize Your Firm’s Digital Reach
Speaker: Becky Livingston, Penheel Marketing and Brian Swanson, Flashpoint Marketing
Program Description: Social media and search engine optimization (SEO) should be a part of every firm’s marketing strategy today. But, are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This session was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.

Attend this session to learn how you can build a successful marketing culture and drive results from team members who have not significantly contributed to firm growth before.

Registration: $59 Members; $109 Nonmembers
Click here to register. *Registration Deadline: June 24 at 12:00 pm EST

Meeting Location: Webinar
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Tuesday, July 09, 2013
AAM Minnesota
Topic: AAM National Conference Review
Speaker: TBD

Program Description: Hear highlights from national conference attendees on the best sessions from the June Summit.
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Meeting Location: Minnesota Society of CPAs - 1650 W 82nd St., Minneapolis
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Tuesday, August 06, 2013
AAM High
1:00-2:15 PM EST
Topic: Branding from the Inside Out
Speaker: Alice Grey Harrison

Program Description: At the end of the day, everything that is communicated internally, must be crafted with the external audience in mind. With the emergence of web 2.0 and social media, the line between internal communications and external communications has been significantly blurred. In order for a brand to be successful, it must be understood by employees and they must be able to not only clearly articulate the brand it but “live” the brand through their actions. This session will explore the connection between internal and external communications in regards to branding and will showcase how to build strong internal brand recognition.

Registration: $59 Members; $109 Nonmembers
Click here to register. *Registration Deadline: August 5 at 12:00 pm EST

Meeting Location: Webinar
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Tuesday, August 13, 2013
AAM Minnesota
Topic: TBD
Speaker: TBD

Program Description: Information coming soon
Meeting Location: Minnesota Society of CPAs - 1650 W 82nd St., Minneapolis
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Tuesday, September 10, 2013
AAM Minnesota
Topic: The Who, What, Where, When, Why and How of Change Communications
Speaker: Lisa Rattigan, The Whetstone Group, Marion, Iowa

Program Description: Partners may think that completing due diligence and reaching an agreement is the end of a process, but for marketers it’s only the beginning. How your firm handles the communication of major firm events to key audiences will set the stage for the transition. This presentation will help you stop rumors before they start and shape public perception. Proper communication, with the right audiences, at the right time also helps avoid the lull in business development results that can happen if your clients, prospects, COIs or even employees are confused about the change. This session will help you create a solid communication plan that addresses all the elements.

Registration: There is a $50 registration fee for non-members of the AAM Minnesota Chapter.
Click here to register.
Meeting Location: Minnesota Society of CPAs - 1650 W 82nd St., Minneapolis
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Tuesday, October 08, 2013
AAM Minnesota
Topic: Rich Relationships, Effective Meetings, Bring Results
Speaker: Thomas D. Ogden, Xpect Marketing, Chicago, Illinois

Program Description: The program covers the human element of relationships and what limits us in meeting people and what keeps us from developing effective, productive relationships. We will identify areas of limitation and learn ways to overcome these restrictions. In a referral-based business such as professional services, meeting people, communications, and deep relationships helps build business. With better relationships come opportunities to meet with prospects and referral sources. We will identify the best ways to qualify referral sources, and how to effectively set meetings that will make a difference.

Registration: There is a $50 registration fee for non-members of the AAM Minnesota Chapter.
Click here to register.
Meeting Location: Minnesota Society of CPAs - 1650 W 82nd St., Minneapolis
click here for more information...

Tuesday, November 12, 2013
AAM Minnesota
Topic: Grow Your Firm with Effective Content Marketing
Speaker: Bonnie Buol Ruszczyk, BBR Marketing, Atlanta, Georgiaa

Program Description: Delivering valuable and relevant information can help you attract and engage your current clients, prospects and referral sources. If done properly and consistently, content marketing can truly position you as a thought leader and differentiate you from your competition. We'll cover the reasons and benefits of adding this marketing tactic to your plan as well as specific tactics like blogging, white papers, webinars, articles and more. We'll even talk about ways to work its creation into your already packed schedule. You'll walk away with the information you need to become a respected information resource and ultimately drive new business to your firm.

Registration: There is a $50 registration fee for non-members of the AAM Minnesota Chapter.
Click here to register.
Meeting Location: Minnesota Society of CPAs - 1650 W 82nd St., Minneapolis
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Tuesday, December 10, 2013
AAM Minnesota
Topic: A Look Back, A Look Ahead
Speaker: Beth Johnson/AAM-MN Board Members

Program Description: Sometimes it takes a marketer to appreciate the work of a marketer. While an accountant may think a new website is a small task, your fellow AAM members know better. Let’s take some time to celebrate our 2013 accomplishments with each other. We will then share and brainstorm goals we hope to accomplish in 2014. From websites to proposals, templates to trainings, this conversation will also help shape our 2014 programming.

Registration: There is a $50 registration fee for non-members of the AAM Minnesota Chapter.
Click here to register.
Meeting Location: Minnesota Society of CPAs - 1650 W 82nd St., Minneapolis
click here for more information...